Reinventing London

by Doug

For some time now we have been talking about the growth crisis in manyof our rural communities.  Small towns have experienced demographic shifts, industry downsizing or closures, declining
tourism and declining use of their natural assets for the past 20 years.

Most sma ll towns now realize that they need to reinvent their purpose to be more relevant in the new global economy and with the modern hi-tech youth demographics. They need to align themselves with the future, not the past, if they hope to experience growth and long term prosperity. Their vision of tomorrow is now built on the backbone of information communication technology to give them global reach and presence plus the ability to engage with the emerging tech-savvy youth
market.

On a global scale, London is really just another rural community.  The same issues facing small town Canada is now impacting small city Canada.  Isn’t it time that cities like London create a vision for growth that has at its core, our youth.  We need to become part of the new economy now.  The world has changed forever.  London needs to transition to a global centre of excellence for hi-tech industries now before it is too late.  We don’t want London to become the first “ghost city”.

2012 Launch

by Doug

Our plans are to launch the TecVana program in early 2012. For the past
6 months we have worked with Communitech in Kitchener Waterloo refining the
project and doing due diligence on the business plan. We are ready to make our
pitch for government funding.  In light of the current struggling economy, industry downsizing / closures and demographic shifts, it is now critical to get this program off the ground and begin the process of building a new economy; an economy defined by the younger generation.

Our goal is to leverage the power of the internet, social media and engagement marketing to connect and collaborate with the tech-savvy demographics to create appealing lifestyle outdoor adventures that will motivate them to become actively involved in the outdoors!

For small rural towns, this is an opportunity to adopt innovation as a means to reinvent their purpose to align with the needs of the new markets.  As stated by one community “TecVana
provides a service that captures the economic potential of our natural assetsthrough creative industries and advanced technology that a rural community could not afford to create and maintain”.

For the industry TecVana offers a channel to connect with new markets to grow their business.

For tourism, this is an opportunity to work with us on creating and promoting innovative geo-adventures that appealto the younger generation on a global scale.

And for the outdoor sector, it is a chance to develop new approaches to excite the modern market to get outdoors.

We will be seeking a small investment from the government to get us going on a program.  We believe that it is time to build the future economy on the backbone of our youth as opposed to spending enormous amounts of taxpayers’ dollars trying to protect the past. We need your support….let us know what you think!

Elevator Pitch

by Doug

TecVana Corporation is a Digital Media Marketing firm specializing in innovative social media solutions to help our clients in the outdoor community such as rural towns, small businesses, tourism, and outdoor industries to reach and grow new markets.

We are developing a revolutionary use of information technology to engage and motivate the tech-savvy 20-40 demographics living behind computer screens to create appealing lifestyle adventures that will excite them enough to get them outdoors!

If you want to learn how we plan to build a centralize outdoor portal on the backbone of a social media platform, a real-life gaming platform,  mobile applications and a digital channel to market for our clients/sponsors, get in touch with us.

Getting the youth to vote!

by Doug

How to get people to vote?

In the recent election in Ontario, voter turnout was the lowest on record. There has been considerable media discussion as to why. The answer is simple, in my view; governments need
to change their top down approach to a much more collaborative model where the youth market is encouraged to drive the value creation process from beginning to end.  It means talking to the youth in their language and coming to grips with the fact that it is a different world today.  Things need to be cool and they need to be hi-tech, including the process of voting.

As we all know, we are now in times of unprecedented change; socially, economically and
culturally! Based upon our studies of the 20 to 40 demographics (37% of the population) for TecVana,we realize that we are dealing with a new age market that is much different
than any previous generation.  The generation gap is huge.

Today’s technology savvy youth demographics are indeed changing the way the world works and seeks information. Their lifestyle is very hectic, fast paced and complex. They have little or no interest in traditionalism or voting in the traditional manner. They want things to be fast, simple, convenient, fun, easy and cool. They manage their lifestyle through technology, seek “escapism” through integration and social networking, want to stay connected and tend to thrive in
gaming and chat rooms.

This new generation is our future and should be empowered to help shape the future.  We know that they do want to make a difference, want to change the world, certainly want a voice in its direction
and believe in supporting worthy causes that will make a difference. Engagement with this demographic will result in a new way of doing business that will create value, growth, jobs, long term economic and social development as well as economic sustainability

Governments must therefore redefine their approach in order to align with the lifestyle of the
younger generation. In order to get this modern demographics involved in voting, they have to engage to find out what they want.  They have to listen, understand and involve. They will have to create the experience in close cooperation and relationship with this citizen – tapping their intellectual capital and give them a direct say in the solution.

If they had taken the time to listen then they would realize that getting more people involved in voting they need to put the process on-line. I mean it is a digital world so why doesn’t the government provide on-line voting rather than the historical and traditional voting poll stations.
Make the process simple, easy, convenient, fun and most importantly,based upon emerging trends, not the past. It is time to abandon traditionalism!