The TecVana Solution

TecVana social media marketing stimulus will connect the city with the country and the country with the city, urban with rural, youth to youth….a physical connection.TecVana is a powerful tool to shape the outdoor industry and tourism for the future in large part because it is based on the needs and wants of the customer; a collaboratively developed “user created” rural escapism experience customized to the user’s personal needs and lifestyle. It targets the 18 to 40 age group.

This is the demographics that have a strong interest in driving social change, who want to make a difference but who want to do it their way. Brining youth together, expanding their minds, learning, building relationships, sharing knowledge, exchanging ideas, building consortiums and being empowered to make change is the path to a unified economy and a vibrant future…and the TecVana approach.

Tecvana provides the motivation to make it happen; an opportunity to be part of a new reality TV program, to win major prizes and most importantly, to participate in an adventure that has been designed by and appeals to the youth market. Advanced digital interactive social games, game-based learning and game-driven marketing will encourage the Net Geners to transform their lives from a virtual outdoor adventure into a real life experience

The students at Fanshawe College have taken up the challenge! Students of the Multimedia Design and Production / Advanced Multimedia programs are developing a program to get more people excited about the outdoors, get more people involved in outdoor activities, increase awareness of small towns and what they have to offer, grow small town economies and connect people with nature and the environment. The students will use a combination of social media, community outreach, mobile applications, community Geo-Challenge reality TV program and digital gaming to drive customer engagement, consumer collaboration and public involvement at all levels of the reinvention process.

Core to the program is “game-based learning” which is generally designed to match a subject matter (the outdoors) with game play and the ability of the player to return and apply said subject matter to the real world!  In other words, influence and motivate the user through game-driven marketing strategies to transition from the virtual world to the real life adventure. They are in fact developing a new digitally engaged Geo-Tourism industry!